This is adorable!
I had one not dissimilar when I was young. But mine was just the molds and rollups were used for the cheese, biscuits for the bun etc etc: it tasted terrible. This one is meant to taste like hamburgers. Hmmm.
No surprise really... word is, that McDonalds' Cheeseburgers need the pickle, because without the veg content and with the sugar content as it is, it would actually come under 'confectionery'. Not complaining tho.